Rob Fell

With over 30 years of engineering experience in the Automotive, Semiconductor Industrial Equipment and Telecoms/Consumer Electronics industries, Rob is an established professional with a deep understanding of a wide range of technologies.

Formerly Principal Engineer for Daewoo-General Motors, Rob has partnered with several major globally positioned vehicle OEMs to develop emerging & innovative technologies that are commonplace on our ICE and EV vehicles today.

Working for a Global leader in Semiconductor industrial equipment manufacture and with commodity responsibility for high-technology components, Rob managed the transfer of a US$100m portfolio of performance-critical parts and assemblies into Asia using extensive supplier development and process capability programmes, underpinned with balanced & mutually beneficial contractual locks.

Previously, Rob has worked in the telecommunications, audio, and consumer electronics sectors where he specialised in the design, development & production of high-end user interfaces. Current activities include syntax formation and data error correction on AI-derived LLMs.