Pacellico
Rob Fell

Rob Fell

Engineering & Procurement

TechnologyEngineeringProcurement
Connect on LinkedIn ↗

Experience that reaches the operation.

With over 30 years of engineering experience in the automotive, semiconductor equipment and telecommunications/consumer electronics industries, Rob is an established professional with a deep understanding of a wide range of technologies.

Formerly Principal Engineer for Daewoo-General Motors, Rob has partnered with several major global vehicle OEMs to develop emerging and innovative technologies that are commonplace on our ICE and EV vehicles today.

Working for a global leader in semiconductor equipment manufacturing and with commodity responsibility for high-technology components, Rob managed the transfer of a US$100m portfolio of performance-critical parts and assemblies into Asia using extensive supplier development and process capability programmes, underpinned with balanced and mutually beneficial contractual locks.

Previously, Rob has worked in the telecommunications, audio, and consumer electronics sectors where he specialised in the design, development & production of high-end user interfaces. Current activities include syntax formation and data error correction on AI-derived LLMs.

Explore the experience across the full Pacellico team.

View the whole team →